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How to Stretch Your Pay Per Click Advertising Budget with Dayparting
Tue, 18 Nov 2008 16:12:03 PST - Paid Search expert Christine Churchill explains how to set up dayparting to show your PPC only during the times of highest conversion, a way to help improve your ROI. She covers how to determine the best dayparting periods for your organization and...

The Future of Search with Mike Grehan (7:33)
Tue, 18 Nov 2008 15:54:35 PST - Mike Grehan explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks interact with social media to give signals to Google about what real people see as most important an...

Tips for Online Retailers in a Tough Holiday Market with Amanda Watlington (5:18)
Thu, 13 Nov 2008 17:14:02 PST - Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make caref...

6 Ways to Maximize Your Marketing in a Down Economy
Tue, 11 Nov 2008 16:52:04 PST - In a down economy, here are some tips to maximize your marketing: (1) focus on existing customers, (2) start an e-mail newsletter, (3) outsource judiciously, (4) hang on to a modest ad budget, (5) re-examine your value proposition, and (6) send virtual ho...

How to Focus Marketing in Tough Times with Amanda Watlington (5:47)
Tue, 11 Nov 2008 11:29:01 PST - Amanda Watlington discusses the things to focus on in difficult financial times as well as how to get ready for holiday sales. She especially stresses the need to cover the basics of organic search optimization and line up PPC ads before the holidays whe...

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